The Video On Demand is a System that lets Users Watch Videos with the Use of Data, via their Tablets,PC, and Wireless Devices Over the Internet.
Ericson's ComputerLab made known that around possible population of about 100 people living in the country, its findings showed that only 27 per cent (27 million) of them streamed videos.
Ericsson said in the report that the figure should have been higher but for the poor data service from telecommunications companies in the country.
Industry experts had estimated that if 27 million Nigerians yearly subscribed to iROKOtv, a leading video streaming platform in the country, and other VoD platforms at N2,000 yearly Average Revenue Per User, they would have spent about N54bn at the end of the year.
“Only 27 per cent of Nigerians stream videos for now because of the inflexible data plans and slow download speeds flagged as reason for low video streaming uptake,” it said in its report.
The Company later induced that the figure would most likely increase in 2016, given that “changing consumer needs were fast creating a new TV and video landscape in Nigeria.”
Johan Jemdahl, The Managing Director, Ericsson Nigeria, said the figure would rise because TV and video content consumption was no longer tied to the traditional TV screen.
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